Website Architecture
Search Engine Marketing and SEO are only effective if you focus and target the proper keywords. It doesn't pay (literally) to be ranked #1 for search terms that no one is searching for. Using multiple keyword research tools and linguistic resources, Fetch the Web analyzes and researches the appropriate keywords for an effective search engine placement campaign.
To be indexed in the top search engines, a spider crawl's your site to examine and qualify the words and content. The search engine spiders enable the search engines to determine how your pages should rank in response to searches conducted by Internet surfers.
If your site is not optimized for the appropriate keywords, there is no way whatsoever for the search engines to know how to position your site within its results for particular keyword queries.
Our search engine optimization and placement services begin with a thorough analysis of your targeted keywords. In most cases, we compile a list of additional keywords, which in turn generates unforeseen targeted traffic!
There is a definite keyword importance ranking that needs to be followed. It is then essential to place these keywords and key phrases throughout the appropriate page for the search engines to index and properly rank the relevancy of the content.
Once you identify your keywords, it's time to put them to work. Search engine spiders read the HTML code on your page and score the page based on established criteria. If the search engine finds keywords in specific locations throughout the document, it will assume that your page is very relevant to that keyword.
Make sure the text on your page sounds natural, not artificially stuffed with keywords. Remember, you have to please human visitors to your site as well as search engines. Effective Search Engine Optimization is both an Art as well as a Science.
