Link Popularity
An important component of many search engine optimization services and search engine algorithms is link popularity. Several major search engines determine the ranking of sites by analyzing the number and quality of inbound links to that site. If a site has links from many prominent and well-respected sites it will receive a boost in the search engine rankings. Link building strategies and link popularity can also provide additional sources of highly targeted traffic.
Getting links from thousands of irrelevant sites, link farms and other suspect sources will not help you in achieving top search engine placement and will actually hurt you in some respects. Moreover, link popularity cannot be automated.
Links should be from relevant, reliable, & trusted sources
The Fetch the Web team spends an extraordinary amount of time learning about a website, its targeted markets and how to locate and attract high quality sites that will increase popularity.
