Banner Advertising
Banner advertising is one of the oldest methods used to promote online businesses. They normally consist of small rectangular or square images or flash animations that are clickable. Once clicked, the user is taken to the site advertised by the banner.
Not quite the banner we're referring to!
Banner ads have two distinct marketing advantages. The first is fairly obvious in that the user will click on the ad and be directed to the advertiser's site; the second is branding. Even if the user doesn't click the ad, he or she will possibly become distracted by the ad and it will provide visibility to the product, service or company that placed the banner. Very few mediums of online marketing come close to achieving the branding power that banner ads have obtained over the years. By placing the banner ad on popular and related websites, you target the best possible prospects for your company.
Using our extensive network of partners and our market research skills, FTW Inc. can find the right banner advertising location for you.
