Website Architecture
Websites are not just designed, they're engineered. Just having a website is not enough to get it listed on a search engine. Search Engines do place weight on the availability of the website which means that uptime becomes important. Choosing your hosting company carefully is important when setting up your website. If the server that the website is hosted on goes down regularly, not only will it affect your sales directly, it will affect your ranking as well, lowering your spot within the results.
Making a roadmap before implementing design is crucial.
Additionally, it is important for your website to be properly structured in the language that is written in. If your website is written in HTML, having a valid HTML page is recommended. Many web-developers forgo the process of making sure the syntax used in the structure of the website is valid which can lead to further lowering your website's positioning in the search results. Validity checking can be time consuming and is one of the very last things to do when completing a website project and should not be ignored. Tools exist to check the validity of your website free of charge. Contact us to find out more or to have your site re-structured with proper syntax.
