PPC Ad Copy Configuration
With Pay-Per-Click ads, there are strict character limitations to follow so the text needs to be as powerful as possible. When we write PPC ad copy, we combine our clients' targeted keywords with compelling, superlative-free, direct response copy.
What's written greatly impacts return on investment.
The call to action is always to get a viable potential customer to click through to the website. Unlike natural SEO, higher click counts are NOT a good thing. With PPC marketing the key is to only attract potential buyers. You don't want to waste your budget on clients who will not make a purchase. Writing your ad copy is extremely important in attracting only the right clients and keeping your cost down and your ROI high.
The landing page must backup what the ad is offering and entice the reader to make a purchase, sign up for a subscription or contact the client. Pay Per Click ads can focus on offers, geographic locations, a particular demographic, brands or anything else that is unique to what you offer and what your customers are searching for. Different ads should be written for different keyword phrases. For instance, if you are bidding on five different brand names, you should have five different versions of your ad, each one focusing on a different brand. Satisfy the searcher and you'll be rewarded with higher conversion rates.
