Paid Inclusion Keyword Research
The foundation of any Pay-Per-Click campaign is your keyword selection - the words that you are going to be bidding on. Once FTW thoroughly understands your business, services and unique selling points, we'll conduct meticulous research to determine what keywords your potential customers are typing into the search engines. They might not be what you think! Having a quality keyword list will enable us to write Pay-Per-Click ad copy that includes those keywords, thereby enticing people to click on your ad.
Keyword research is the key to obtaining targeted results.
We can also include negative keywords in your keyword list. If you specify a negative keyword, your ad will not be displayed when the negative keyword is typed in. Negative keywords prevent unqualified click-through charges. Negative keywords can be especially important if you are including a very broad keyword term. For instance, if you are offering a widget that is not free, you would not want your PPC ad to appear when someone types in free widget. If your ad did appear when free widget was typed in, someone might click on it thinking your product was free and then immediately leave your site. You would be wasting money on an unqualified prospect.
