Fetch the Web's Pay-Per-Click Process
Fetch the Web Inc. has developed a methodology for our full service PPC campaign management program to create optimal value and maximize return on investment for your paid inclusion accounts. Our 3 phase process is as follows:
- Strategy Formulation
- Campaign Management
- Reporting & Adjustments
Phase 1: Strategy Formulation
Within the strategy formulation stage we conduct extensive consumer and keyword behavior research before specific strategies are applied to your PPC campaign. We will work with you to set short and long term goals as well as specific benchmarks for key elements of your campaign.
Keyword Research
Our extensive keyword research process provides the building blocks for long term success. At Fetch the Web we take a comprehensive approach to the keyword research process and work along with you throughout the entirety of the process.
Competition Analysis
A thorough understanding of the current competition landscape helps us to develop our objectives for the campaign. We conduct an in-depth competition analysis before formulating our long-term strategy.
Campaign Structure
Having an optimal campaign structure gives us the freedom to implement our advanced bid strategies, conduct test campaigns, and perform continual keyword research and analysis. A well structured PPC campaign will allow for greater campaign management flexibility which in turn creates greater results.
Phase 2: PPC Campaign Management
Our daily professional PPC campaign management includes advanced pay-per-click strategies, structured and continual testing methods, detailed analysis on keyword performance, as well as detailed web analytic reports that are provided to our clients.
Advanced Strategies
Whether you are advertising in pay-per-click search engines such as Google AdWords or Yahoo! Search Marketing it is important to design and implement strategies that outperform your competition. Our advanced targeting strategies will give your campaign the professional expertise that has become essential in today s highly competitive search marketing industry. With Google Adwords Professionals as well as Yahoo! Search Marketing Ambassadors on staff you can rest assured knowing that your PPC campaign is in the hands of expert PPC analysts.
Continual Testing
As consumer behavior is constantly changing, new competitors may pop up at anytime, and success can be short-lived. That is why we have put together an extensive testing strategy that constantly improves on your campaign and adjusts to unexpected changes in the search engine advertising environment.
Analysis
Spotting changes in performance trends before your competition does is essential. Our thorough campaign analysis is priceless to a long-term success and shapes the future for ongoing campaign strategy.
Phase 3: Reporting & Adjustments
Reporting
We pride ourselves in the fact that our clients are kept "in the loop" for the entire performance of their paid inclusion advertising campaigns through sophisticated analytics and reports that provide you with a complete picture of your PPC campaigns performance.
Account Review
We will contact you on a regular basis at a time that is mutually convenient for both parties by phone, email or messenger to discuss campaign performance. We will also field any questions that you may have regarding your PPC campaign.
Account Adjustments
Any adjustments that our Account Managers deem beneficial to the client are proposed, including revising keyword lists and bidding prices.
