Pay Per Click Marketing
Fetch the Web Inc. specializes in increasing qualified targeted visitors to your Web site by effectively integrating Paid Inclusion Marketing, commonly referred as Cost per Click [CPC], search engine campaigns into your marketing strategy.
Key Paid Inclusion benefits:
- More control over target keywords than natural search
- Insurance that your website appears when relevant searches are performed for your product or service.
- Allows complete control over your description and landing pages, giving the end user more relevant search results.
- Pay only when you receive visitors, you also decide how much you are willing to pay each time a person clicks on your keyword from the search results and what position you want to be in.
FTW delivers web-focused ad copywriting and submits customized titles and desc-riptions for specific a key-word or key phrase to create a high Click-Through-Rate [CTR] by those reading the ad. Geographic Targeting has become highly defined with the release of Google's customized targeting option.
Google AdWords, Yahoo and other Pay Per Click providers such asMiva, 7Search, Business.com, Kanoodle, Enhance, and Mamma.com display the PPC ads above the natural search engine rankings in a Sponsored Section; or mixed within the top natural rankings. Sometimes, the PPC ad content is in a separate box - normally to the right of its regular Natural Search Engine Results for a predetermined cost per click.
The success of an ad within the PPC advertising campaign is determined foremost by relevancy. If the ad describes what your audience is looking for, then they are more likely to click on your ad and turn into a potential customer. Although Google and Yahoo use different bidding models to attain your position, it is your ad's relevancy that will ultimately determine its' success.
Fetch the Web Inc. specializes in increasing qualified targeted visitors to your Web site by effectively integrating Paid Inclusion Marketing, commonly referred as Cost per Click [CPC], search engine campaigns into your marketing strategy.
