Return on Investment - ROI
Don't let your dollars waste away into binary.
Paid search marketing can help increase your visibility online, but it's important that you make sure your investment, both money and time, is paying off. Generally speaking, return on investment (ROI) is the profit made from the money spent. Understanding how to calculate ROI can be a daunting task. Fetch the Web helps clients determine whether an investment was a good choice and decide whether or not the client needs to adjust the amount of money dedicated to a specific initiative.
In the world of paid search marketing, calculating ROI is detrimental in determining which ads and keywords to continue using, which ones to scrap, and what direction to take with future campaigns.
Fetch the Web will set controls in place to monitor the following information for each of your online marketing campaigns. This information will be used in order to calculate the ROI on your paid search investment.
- Ad cost: The amount you spend on paid search campaigns, such as your spend on keyword bidding.
- Clicks: This refers to the number of visits to your site from paid listings.
- Number of Sales: The number of complete orders from paid listings.
- Revenue: The dollar amount generated from paid listings for that product.
This facilitates the task of determining which keywords and search engines are giving you the most for your money. Monitoring your paid search efforts and tracking your results will help ensure that you spend your marketing dollars wisely.
