Collecting Tracking Data
We collect tracking using many different methods. Two of the predominant ones include using cookies which are files stored on the users computer and redirection scripts which act as portals and direct incoming traffic to different sites or pages based on the source of the traffic. This opens up a world of detail. You'll have access to non-identifying information on the sale such as:
- How many people are visiting your website?
- How many are unique visitors?
- Where do your visitors come from?
- Which pages do they look at most?
- Total pages viewed.
- Top keywords used by your visitors.
- How many visitors have refreshed pages?
- What type of information are they interested in?
- What hours, days, weeks, and months are they particularly active?
- What kind of technology do they use to view your website?
- What is the performance of single or multi-site web properties?
- What is the return on investment (ROI) of your advertising campaigns?
- What content, products or services do visitors prefer?
- Where are my visitors exiting?
- What vital information are visitors not finding on my site?
- Which Search Engines and portals are referring the most visitors?
