Conversion Reporting
A marketing campaign is only as good as its results. Conversion reporting tracks your conversions and lead generations from search engine queries, external links and PPC ads. Conversion reports will arm you with valuable, measurable data that you can use to improve your site, copy, navigation, offers, products, price, etc. You'll see which campaigns worked, which didn't, and will probably discover things about your site and your visitors that you never knew!
Studying conversion rates shows which keywords to drop and which to increase bidding.
