Traffic Tracking Criteria
Extensive research has shown that the following are the most important aspects in determining a user's likes and dislikes of a website. Listed in order of importance: Quality Content, Navigation, Download Times, Frequent Updates, Coupons & Incentives, Favorite Brands, Technology, Purchasing Capabilities, Customizable Content and finaly Interaction.
According to Online Research Organizations, these are the factors driving repeat visitors to their favorite websites. The factors also directly relate to gaining the immediate interest of visitors who land on a website's homepage or call-to-action page. Remember, most visitors decide whether they will click and go further into a website or abandon the site within the first 10 seconds!
Our analysis of a website includes a complete audit based upon the site delivering the above criteria. Focus is not only on the graphics, but also the layout. This insight gives our clients sound advice as to how the eye follows the page content and how to help a visitor find exactly what he/she is looking for when landing on the page.
