Understanding Statistics
Statistics are everywhere
Let us help decode them.
A simple checklist approach is not sufficient to optimize one's web site. Web analytic personnel must define a set of baseline or starting point metrics that give the optimization team insight into the historical visitor activity on the website. Analytics have taken on a significant role in determining the effectiveness of a search engine optimization project.
Formal web analytics methods must be employed. Well informed and trained web analytics personnel can review the statistical data and make well-informed recommendations on optimizing the web site. Analytics are what ensure that the web site owner is investing time and money in the areas where the highest dividend can be realized.
