Bad Web Design: Advertising Mistakes
Okay, we know we all need to pay the bills. I know that many of us want to
get traffic to our web sites. And some of us just want to make enough money
to pay for our costs so that this thing we love to do is free.
But, come on, that doesn’t mean you should plaster a hundred ads or a dozen
banners on every page of your web site. A banner here and there, a small
button or a few text links is fine, but I’ve seen some web sites that have
dozens and a few that have hundreds of ads on each page! Now this is just
tacky and is virtually guaranteed to get your visitors to hit that handy
back button fast.
One of the worst kinds of web sites, in my opinion, are those that are just
huge advertisements. Especially those that are advertisements for dozens or
even hundreds of other services. People do not surf the web looking for
banners, text links and other advertisements to click on. In fact,
statistically, most people are surfing because they are looking for (a)
information, (b) entertainment, or (c) someone to talk to. Most web surfers
are not looking for something to purchase.
A good web site offers excellent content (which can be graphics, text or
interactive features). Even those sites which sell something also offer
content which is of interest to their visitors. Go take a look at any really
good shopping site and you will see what I mean. Look at Amazon.Com or
Barnes And Noble and you will understand – these sites offer tons of
content. Reviews of their products, consumer comments and large amounts of
data about the items being sold. This is what people want – information.
Some common things on web site that you should never do.
Banner exchanges – It’s real simple – these do not work. Oh, you will get a
click or two, but banner exchanges tend to look tacky, take up valuable
space on your web pages and increase your load time. To make it even worse,
many times you will lose far more traffic than you will gain. Don’t even
bother putting even one of these on your entire web site.
Notices saying “please, pretty please, keep my site free and click on
something”. This just makes you look like a rank amateur. In my humble
opinion, it’s very tacky to expect people to click on links just so you can
“keep your site free”. Come up with or find a good product or service, and
sell it if you must. Advertising is not in of itself of value – only
products or services have value.
Pornographic ads (unless your site is a pornographic site) – You want to
chase away your visitors fast, then include pornographic ads. Yeah, you
might get a few dollars from them, but you will lose visitors and your site
will not be “family safe”, which can be important.
Gambling ads – I understand that these advertisements may be the only things
(besides pornography) that people will click on nowadays, but quite a few
people do not want to be exposed to these things. I believe that these kinds
of advertisements will cause you to loose a large amount of traffic.
Web sites that are just advertisements – I suppose there is a place for
brochures or full site advertisements, but I personally hit the back key as
soon as I run into one of these. I want content. If I wanted this many
advertisements I’d buy a magazine or look in the classified section of the
newspaper.
Any large graphic advertisements. Remember one of the very important things
in web design is load time. Your site must load fast. If you include large
graphic ads you are increase your load times.
Sites which are just lists of pay-surf, MLM or other money making schemes.
There is nothing wrong with include some pay-surf or MLM ads here and there
on your site. Including a section on these programs is also fine. But come
on, please put some real content there also. Otherwise people will hit the
back key fast and never come back.
Brochures – I’ve seen a large number of web sites in my days, and one of the
ones that I click out of the fastest is one that looks like a brochure. It
feels just like someone took the company brochure and converted it to web
format. What on earth makes companies think these are of value to anyone?
Popup Windows – If you do a survey of web surfers, you will find that these
are among the most hated “features” that exist. No one likes pop up windows,
and if your site has too many of them you will loose visitors fast. Oh, you
may get a few more clicks or signups for your newsletter, but the amount of
time your visitors remain on your site will be limited and of less quality.
900 Numbers – Sites which advertise 900 numbers (a) don’t work, and (b)
clutter up the web needlessly. My advice is to find something better to do.
This banner ad is real. I still can’t believe they created it.
Video Rating: 0 / 5
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Ways To Enjoy Cheap Banner Advertising
Article by Menno Spijkstra
In these days of global financial crisis, even internet marketers have to devise ways on how to lessen their expenses while maintaining the income that they are currently enjoying. Promoting any product over the internet can be very costly especially if you are doing Adwords and banner advertisements. Although the latter most often depend on how and where you place your ads.
Marketing on the internet is one activity that internet marketers cannot do away with. I know there are always no-cost techniques of promoting a product online but you can’t forever settle for these freebies. In some ways, you really have to invest some money so that you can get better exposure and eventually increase your popularity.
Despite the emergence of new and different advertising techniques, the traditional way of having banners are still existing and many internet marketers are still into it. It is because banners prove to be an effective way to direct more traffic to your site and getting your product closer to its target market.
The cost of banner advertising, if not controlled and monitored, can also hurt one internet marketer’s budget. Although most of us have this common notion that banner ads don’t really cost an arm and a leg as compared to the benefits one’s online business can get from it. Nowadays, you have to be resourceful enough to acquire cheap banner advertising and avoid high cost of advertisements.
In order to maximize your earning capacity, you need to be particular in scrutinizing banner advertising rates and see which ones will fit your budget right. Cheap banner advertising is not impossible especially these days of tight competition among website owners and other advertising companies on the net. I will impart to you some of the best ways that will help you end with cheap banner advertising like you have never thought before.
For one, you can start minimizing your expenses from the moment that your banners are still being prepared by the designer. If you plan to get a designer to do your banners, you can perhaps save on the professional fee if you have all the work done at one time.
Instead of going back and forth to your designer, you can lay down all your requirements all at once. The designs and all other elements should be definite right from the beginning so that you will have minimal revisions. Keep in mind that most designers charge by the hour. Thus, the sooner they finish the job, the lesser expenses you will incur and you will have better edge at getting a cheap banner advertising.
Also you have to identify the sizes of the banners that you need to be made and prioritize those that are common instead of having sizes that will not fit in most websites. Also, for cheap banner advertising costs, you can get volume ads from a website so that you can get discounts.
Surely, most websites out there are willing to undergo some negotiations. Try not to use flash animated banners because this can be expensive. Most internet users don’t have enough patience to wait for flash banners to download. They might just navigate away if this will take long. I’d rather you stick to basic and cheap banner advertising that will surely deliver almost always that best results.
Remember that with your resourcefulness, your online business can enjoy better income with low cost advertising.
What is Banner Advertising?
One of the ways in which you can promote your online business is through banner advertising. This is a completely different type of advertising in which advertisement is created from an image (JPEG, GIF, PNG), JavaScript program or multimedia objects. These multimedia objects employ technologies such as Java, Shockwave, Flash, etc. Animation and sound are employed too in order to enhance and maximize a firm’s presence on the web. Images are designed in a high aspect ratio shape, which are better recognized as banners. These images or pictorial presentations are placed on web pages comprising informative content like infomercials, opinion piece or a newspaper article. The primary job of a banner is to attract a good level of traffic for a site through the banner ad link. It can be said that this form of advertising and traditional advertising are pretty much similar. Nevertheless, this is true that banner ads have a better potential of impressing prospective customers than the traditional method of advertising. Since there are graphical elements in a banner, they can present multiple images in animated or static form.
In which particular way should your business work so that it can take advantage of banner advertising? The foremost thing to remember is that banner advertising will cost you less than any other form of advertising. Along with this, more often than not they deliver a more targeted audience than television, radio ads or print. Banner ads offer immediate satisfaction to users by permitting them to click on the ads so that they can know more about a company or a firm. Companies can make the best use of the banner designs that they create because it is the design which will be able to connect prospective customers with them. When it has been said that banner ads help in establishing a brand name in the market, it becomes important that a lot of care is given when designing the banner. Banner advertisements which are created using multimedia technology or flash will give you added advantage. You can insert a lot of information in the tiny space, and represent information about your company in a very impressive way. Although banner ads might not give any guarantee to fetch success to every business, but what if it proves to be successful for your company? People find these ads very interesting because there are various components which make the ad very lively. A nicely designed banner comprising an effective text will be able to impress people very easily.
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Banner Advertising For Beginners
Banner advertising is a form of online marketing. It is the creation and placement of ads on various web pages to direct potential customers to your web site or to create awareness of your web site. Banner advertisements are similar to ads you would see in newspapers or magazines, but, instead of the potential customer having to go searching for your product, an advertising banner can be clicked on and voila! The potential client has landed right on your web site. Advertising banner ads can be colorful, animated and designed entirely how you want them in order to grab a potential customer’s attention and direct them to your web site. Unlike print advertising, online banner ads can change images, have sound clips and more to entice the potential customer’s eye. Banner advertising is a great tool to add to your online marketing arsenal.
How can online banner advertising help you?
First and foremost, you want your custom banner ad to prompt a person to click on your ad, go to your web site and make a purchase.
If that doesn’t happen, you want a person to click on your ad and at the very least visit your site to learn more about your service or product.
The second thing that you want to happen with advertising banners is branding. Even if a customer doesn’t click on your ad then and there, you want them to look at your ad long enough to create some awareness of your product. The goal is that the next time a person needs your product, they will remember your ad, feel somewhat familiar with your product and choose you over your competitors.
How can you get a custom banner ad?
There are a few programs out there that can walk you through designing a custom web banner yourself, but to have a really good banner ad, hiring an expert is the way to go.
A banner ad designer will be able to take your text and graphics and turn your ad into a unique, enticing and professional banner that will go a long way to help your online marketing campaign.
Visitor Tracking 2.0 – Web Traffic Analysis (Windows 2000 / NT / XP)
Visitor Tracking 2.0 - Web Traffic Analysis (Windows 2000 / NT / XP)
- Visitor Tracking is unique among web statistics software because it connects all of the page visits for a visitor and creates their profile. By using a permanent keyed-cookie, a visitor's history is kept intact for years after their initial visit.
- Visitor Tracking does not rely on IIS log files for its data. Instead, it contains a "Visitor Tracking Engine" ASP file that does all of the work. This architecture results in a more reliable and transparent implementation of web statistics tracking.
- Any existing web site, web store, or web application can be enabled with Visitor Tracking instantly. With only 2 lines of code, an entire application can start generating profiles and histories for every visitor.
- Bar charts which display a rolling 60 days are provided to reveal trends or relationships in the number of new visitors and total visitors.
- Visitor Tracking goes beyond the features of typical web statistics software by recording the "querystring" variable for all page visits. This means that you can track pages, within web applications, that are dynamically generated.
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2000, Analysis, Tracking, Traffic, Visitor, Windows | 
Leave a commentOnline Banner Advertising- How Does it Work
Article by Deepak Kamboj
Online marketing techniques are gradually increasing. Today there are a number of different techniques that are being used to advertise websites and products online. But amongst all this, it is online banner advertising that in a way made online marketing so effective that today it holds the position where it stands proud. Though there have been so many new entries in the ways of online advertising, it is banner advertising that is still alive and leading the bandwagon.
Past experience says that banner advertising can be a highly effective means of advertising provided it is done effectively. There are a number of aspects that identify the importance of banner advertising, and the most important feature of this aspect is its placement in the right place. You can place your banners in a number of websites and in different pages, but it is important that your banner be placed in the most relevant page of other websites in order to get the most number of clicks from the page. For example if you are an online florist, the best place to ad your online banner advertising is on other greeting card sites, online cakes and pastries store or even on online shopping carts. These are the places, where your banner will be able to attract the most number of clicks.
Online banner advertising is serious business, hence website owners who are planning to venture into online advertising should have a good knowledge about the best ways of placing online banner ads so that they are beneficial to the business. These banners are advertised in several ways. The size, content and idea of these banners differ from one to another. Effective online banner advertising is that, which is able to attain optimum results from its display. The greater the number of clicks on a banner ad, the higher is its popularity.
Apart from the shape, size and position, the content and the image of these banners too, play a vital role in online banner advertising and result in attaining greater number of clicks online. It is the content on these banners that catch the attention of the surfers, when they might feel that the click might take them closest to their search, this is how banner ads actually work. And for every click the website owner pays the advertiser of their website.
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Houston Texans 27”x37” Banner
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The Complete Banner Handbook: A Creative Guide for Banner Design and Construction
The Complete Banner Handbook: A Creative Guide for Banner Design and Construction
This is the book banner makers everywhere have been waiting for. A truly complete and creative guide to banner design and construction. It tells everything about banners; the historical beginnings: flags, heraldry and tapestries; the meaning and the use of symbols from past until present; how a banner design is created; the many ways it can be constructed; the special fabrics and techniques for applying designs; and the colors that may be used for maximum beauty and significance. And, of course, the book is full of ideas for holiday banners. Scripture banners, special-use banners and many more. It includes ten full-color pages with superb reproductions of charts and designs. This book is an indispensable reference tool for any banner-making project. The most comprehensive book available on the subject.
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Posted in Banner Advertising | Banner, Complete, Construction, Creative, Design, Guide, Handbook | Leave a commentHow to Advertise Online on Facebook on Google
Did you know that more than 60% of your customers are looking for your product or service online before turning to other resources? Its true. In fact I talk to business owners who say the other traditional methods just aren’t working for them anymore. They have realized the need to learn how to advertise online.
More and more business owners are turning to the internet to advertise their product or service. It makes a lot of sense considering you can focus your advertising to the exact customers your trying to reach.
If you are a business owner or if you are tired of buying leads from other companies, leads that are outdated or uninterested, the time is right to learn how to advertise online on Google, how to advertise on Facebook, or even find out about online banner advertising.
It isn’t difficult, but there are critical steps you must take to do it correctly.
Google advertising can take on several forms. You can optimize your website to show up in search for specific search terms. This is free. A lot of people pay to advertise on Google. These are the links you see on the right side of the search page.
Here’s the thing about Google Pay Per Click (PPC) advertising: It’s kind of like an auction. The more you are willing to bid for position, the higher you will appear. The goal is to show up in the top 5 of the paid links on the first page. If you are in the Top 3 you are twice as likely to be clicked. Google will score your advertising, just like they score web content for position. Understanding this is the key to a successful Google Adwords campaign.
Advertising on Google was kind of a no-brainer a few years ago. But Google changed their rules in 2010. While it is still a viable option, showing up in unpaid search might be easier than getting your ad approved by Google.
Here’s an interesting fact: The organic, unpaid links you and I click on the most, are 8 times more likely to be clicked than the paid links. It doesn’t matter what search engine you use. The trend holds true.
Facebook is a completely different animal…And an exciting animal at that. As far as traffic goes it is the second most visited site next to Google (By the way YouTube is number 3).
Unlike Google PPC, where you use search terms to determine your advertising, Facebook allows you to advertise to those who have an affinity for your product…their “Likes.” It’s pretty cool, actually.
So think of it this way: Facebook is a community. You find people in the community that have similar interests as you and the products you would like them to use. You can direct them to your Facebook Business page or your website through paid advertising.
Of course this is just a basic overview. When I first started advertising online I was totally unaware of what I didn’t know. There are certain steps to take to ensure success with online adverting. Learn more about them here.
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HP Products – HP – Scrim Banner Paper for Indoor/Outdoor Signage, 24″ x 50 ft, White – Sold As 1 Roll – The ideal durable media for full-color indoor or outdoor signage. – Create brilliant, highly durable outdoor or indoor signage for retail, trade-show, advertising or point-of-purchase applications. – Tear-resistant, matte-opaque, PVC polyester banner material is embedded between two white vinyl layers for added strength.
HP Products - HP - Scrim Banner Paper for Indoor/Outdoor Signage, 24" x 50 ft, White - Sold As 1 Roll - The ideal durable media for full-color indoor or outdoor signage. - Create brilliant, highly durable outdoor or indoor signage for retail, trade-show, advertising or point-of-purchase applications. - Tear-resistant, matte-opaque, PVC polyester banner material is embedded between two white vinyl layers for added strength.
- The ideal durable media for full-color indoor or outdoor signage.
- Create brilliant, highly durable outdoor or indoor signage for retail, trade-show, advertising or point-of-purchase applications.
- Tear-resistant, matte-opaque, PVC polyester banner material is embedded between two white vinyl layers for added strength.
The ideal durable media for full-color indoor or outdoor signage. Create brilliant, highly durable outdoor or indoor signage for retail, trade-show, advertising or point-of-purchase applications. Tear-resistant, matte-opaque, PVC polyester banner material Paper Color(s): White; Roll Size: 24" x 50 ft; Paper Weight: N/A; Rolls Per Unit: N/A.
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