Advertising on Radio
Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to take some action. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers to purchase or to consume that particular brand. Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.
Advertising is a brilliant idea to increase business for all type business. Radio is still surprisingly inexpensive for advertising. The medium has been around for about 100 years. Many businesses give radio a pass because of the misconception of the return on investment.
The greatest advantage of radio is its ability to go after a very specific kind of market. Advertising on radio is the largest pre-buyer of national radio advertising and print advertising.
It own multi-million dollar blocks of national radio advertising network time. This media gives its clients consistent profitable returns on their media dollars. Local, regional, national…straight media or performance based.
Today, everyone talks about ROI and the need to make marketing more accountable. Print and radio advertising measurement systems tells which media components work, for rapid ROI improvements. Print & Radio is the largest pre-buyer of national print advertising. In print media, the advantage of catering to specific target audience opens up countless opportunities to enhance sales figures. A fashion magazine would highlight cosmetic products and fashion accessories.
At the same time, a sports magazine would display sports related ads to cater to its readers. There is no wastage of resources as ads get to reach the target audience. They offer programs that cut the risk of advertising by clients, through the use of some programs.The Hispanic population generally spends an average of 26-30 hours a week listening to the radio – 13% more than the rest of the population. Additionally, readership of weekly community and free newspaper remains high and consistent.
The internet has transformed the way the world works in so many ways it is impossible to document. Of recent with the development of the dynamic web and free access to the internet we are seeing the decline of traditional media sources and the birth of online internet radio, TV, podcasts and ezines. People are no longer the confined audience of what the big networks deem is important according to their advertisers and big sponsors.
Radio Advertising Costs has a growing user base of both broadcasters and listeners. People are broadcasting their messages to their niche audience. Most of it would never have seen the light of day with traditional media outlets. These niche audiences are thirsty for good content pertinent to their interests. With the relatively low cost of software and the profusion of social networks like YouTube, Blogtalk Radio and Ustream there are more and more free internet radio stations hitting the airwaves all the time. Some people even speculate that the music industry will have a rebirth of sorts using these streams and the power of community connection.
For those that are going big and developing a business model around their broadcasting there is still cost involved to running it before going into profit. To make it a business success it is important to monetize what is being built. Once a large audience of 50 thousands listeners is achieved, companies wanting to connect with a particular group will be open to buying online radio advertising in the form of 30 second radio ads and infomercials or branded shows.
Related Radio Marketing Articles
com Is Critical For Radio Advertising
Article by Terry Telford
If you’re considering advertising your website on the radio, in newspapers, or any other offline advertising media, owning a.com website address (URL) is not an option, it’s a necessity. Leave the.net,.org,.name,.tv and all the other dot suffixes for someone else. In a recent radio marketing campaign, the importance of a.com URL became very apparent. This was a very eye opening experience.Here’s the story. I own iClickAcademy.com and iClickAcademy.ca. Recently, I decided to try radio advertising for the Canadian website (.ca), but not the international one (.com). I chose a local radio station so I could test the market and the medium. It also allowed me to hear my ad and monitor the frequency it was being played. The radio ad was written and produced by the radio station in my test market and ran for three weeks. At the end of the campaign, the statistics were shocking. The.ca website had received 45 hits and the.com site had received 47.If we look at the results and ignore the fact that the radio campaign was a flop, you’ll notice that the.com site got more hits than the.ca site, even though the.com site was not being advertised. this was shocking for this newbie offline advertiser.Why did this happen?When people hear a domain name on the radio, they have to write it down or remember it. Either way, half the people get it wrong and assume they heard.com. This was a frightening statistic that I hadn’t considered when I started the advertising campaign, but a very good lesson in offline advertising and psychology. After doing some research, it turns out that even if you advertise a.ca or other suffix in a newspaper, magazine or other print media, people still type in the.com address, simply because it’s the “default” suffix.In short, if you own a domain that’s not a.com and you’re promoting on the radio, in newspapers, magazines, or any other offline media, you’re sending the.com domain owner lots of free traffic. That’s great for the other guy…not good for you.
Internet Television Advertising – Is This Smart For Any Business Owner?
Article by Jeff Schuman
Have you been wanting to use internet television advertising so you can get as many people as possible to see it, but can’t decide if this is the smart choice to make? Then it is important that you understand the main reasons that it is definitely smart for all business owners.
One of the main reasons is because your business needs customers, right? For reaching a lot of potential customers, then television is one of the most effective methods to use.
Millions of people all over the world watch television. That means, when people watch it, you will have many eyeballs looking at your business. That could very easily lead to a lot of customers for your internet business.
Having a business online doesn’t mean that you can’t use offline methods to promote it. You definitely want to use online methods, but adding television marketing is definitely wise also.
With that many people you can reach and the potential for new customers, the money you can make will definitely be worth it to any business owner. Making money is the reason you are in business.
When you use television to market your online business, people have a tendency to believe things they see on their and a tendency to try products or programs that they see on their also. This is what makes it so important for you to get your business on the TV as quickly as you can.
You want this powerful and effective method working to help your business since it will always provide a variety of benefits for you and your business.
Now, one other thing that makes this smart advertising for anyone is that it is cost effective. There are a lot of big advertising companies or freelancers that will charge you thousands of dollars to get your internet business on television.
This is not something you want to do; instead, you want to get online and find the cost effective method to use that is offered by a company that understands that this is an important marketing method for all business owners, even ones online.
You can easily find a company that will offer you television marketing packages for a cost that is very affordable for you. It may take a little time to check out your options, but it will be well worth it when your business is on national television.
Now that you know why internet television advertising is obviously a smart choice for any internet business owner, you have to decide if it is wise for you. You are the only one that can make this decision, so be sure you think about it carefully and consider all of the benefits that this marketing method will provide your business before you make your final choice. That way you will be sure and will know that your decision is being made with confidence.
Posted in Television Marketing | 
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Leave a commentWill Howard Sterns Major Move have a Dramatic Effect on Radio Advertising Revenue
Article by Louis Victor – New Age Media Concepts
Recently the “King of All Media” Howard Stern announced his agreement with SIRIUS Satellite Radio, the question is what type of impact will that have on the world of radio and it’s advertising revenue?Well lets just look at the impact that Howard Stern himself has made on the world of radio, he is undeniably one of the most popular figures in the world of all media not just radio. He has made his mark on media as being the pioneer of what they have dubbed the “Shock Jock”, but before that was popular he was one of the only radio personalities that had the vision and more importantly had the heart, for lack of a better word, to make his own path and not follow the herd.He created a revolution of sorts in the world of radio spawning a new breed of Disc Jockey in all of the major radio markets. Stern has overcome adversity and has been pinned to the cross more times than not. He has commanded loyalty from his audience and from his team, this has helped him conquer any market that he was allowed to enter. So him being one man, how is this going to possibly have any major effect on radio advertising?, Howard Stern is a leader and an innovator, his listeners are loyal to him, these are ratings, high ratings equal increased advertising dollars. He is essentially the “Pied Piper” of the radio but this doesn’t only hold true for his listeners but it holds true for the industry. Is it out of the question that he will attract the best of the best to follow him to SIRIUS?, I think it’s more of a reality than most radio stations want to admit.So will his jump will have an effect on the advertising revenue for his station 92.3 and the affiliate stations that he is airing on, time will tell, but if ratings equal advertising revenue, what happens when the ratings drop?, it doesn’t take a rocket scientist to figure that out. Now its also not hard to figure out that SIRIUS is going to want to tap into everything that Stern brings with him so do not be surprised when the cost of subscribing to satellite radio drops, which will allow a greater fan base to listen to the program.The question is how much of an effect will this have on radio advertising revenue in general, will this be a domino effect and have the results of the AM station?, I can’t predict the level of impact but if I were the “Radio Advertising Bureau” president I would take a deep hard look into it, because whether you love him or hate him, Howard Stern has become an Icon in broadcast radio.Louis Victor, New Age Media Concepts
Posted in Radio Marketing | Advertising, Dramatic, Effect, Howard, Major, Move, Radio, Revenue, Sterns | Leave a commentSince Bebo Become Used Advertising And Marketing Increased
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Posted in Telephone marketing | Advertising, Bebo, Become, Increased, Marketing, Since, Used | Leave a commentBrought to You By: Postwar Television Advertising and the American Dream
Brought to You By: Postwar Television Advertising and the American Dream
'If there was a book like "Brought to You By" when I came into the advertising business, it would have saved me ten years of hard knocks. I plan to buy it by the box load and hand it out as my gift to any young person who expresses interest in getting into the advertising business' - Jerry Della Femina, President, Jerry Della Femina & Partners. 'The most exciting and comprehensive explanation of how a single medium rose to be one of the most definitive forces in our culture' - John Gerzema, Managing Director, Fallon NYC. 'A fun-filled journey of reminiscences for those of us old enough to remember the early days of TV advertising. Samuel also provides a powerful analogy that puts the roles of regulation, freedom, and the profit motive of the Internet in perspective' - Paul J. Groncki, Ph.D., VP, Director of Marketing Research, J.P. Morgan. 'Incredibly thought-provoking for anyone interested in the shaping of our commercial culture' - Megan Kent, Executive Director, Brand Planning, Bozell Worldwide. 'All scholars interested in how and why advertisers used commercials to advance a triumphant and optimistic American Way will find Brought to You By an exciting read' - Lary May, Professor of American Studies, University of Minnesota. 'This important book examines and credits, warts and all, the undeniable engine behind our country's thirst for growth and belief in endless possibilities - the television commercial' - Mark R. Morris, Chairman, Bates North America. 'For the general reader or the specialist seeking to understand the commercial roots of our experience economy, I cannot imagine a more perceptive guide' - John F. Sherry, Jr., Professor of Marketing, Northwestern University. 'Fascinating reading, capturing a pivotal moment in the shaping of the most powerful generation in history, baby boomers' - Benny Sommerfeld, Business Development Manager, Volvo Cars N.A. Lawrence R. Samuel writes, consults, and teaches in New York City. His other books include "Pledging Allegiance: American Identity and the Bond Drive of World War II".
Posted in Television Marketing | Advertising, American, Brought, Dream, Postwar, Television | Leave a commentBad Web Design: Advertising Mistakes
Okay, we know we all need to pay the bills. I know that many of us want to
get traffic to our web sites. And some of us just want to make enough money
to pay for our costs so that this thing we love to do is free.
But, come on, that doesn’t mean you should plaster a hundred ads or a dozen
banners on every page of your web site. A banner here and there, a small
button or a few text links is fine, but I’ve seen some web sites that have
dozens and a few that have hundreds of ads on each page! Now this is just
tacky and is virtually guaranteed to get your visitors to hit that handy
back button fast.
One of the worst kinds of web sites, in my opinion, are those that are just
huge advertisements. Especially those that are advertisements for dozens or
even hundreds of other services. People do not surf the web looking for
banners, text links and other advertisements to click on. In fact,
statistically, most people are surfing because they are looking for (a)
information, (b) entertainment, or (c) someone to talk to. Most web surfers
are not looking for something to purchase.
A good web site offers excellent content (which can be graphics, text or
interactive features). Even those sites which sell something also offer
content which is of interest to their visitors. Go take a look at any really
good shopping site and you will see what I mean. Look at Amazon.Com or
Barnes And Noble and you will understand – these sites offer tons of
content. Reviews of their products, consumer comments and large amounts of
data about the items being sold. This is what people want – information.
Some common things on web site that you should never do.
Banner exchanges – It’s real simple – these do not work. Oh, you will get a
click or two, but banner exchanges tend to look tacky, take up valuable
space on your web pages and increase your load time. To make it even worse,
many times you will lose far more traffic than you will gain. Don’t even
bother putting even one of these on your entire web site.
Notices saying “please, pretty please, keep my site free and click on
something”. This just makes you look like a rank amateur. In my humble
opinion, it’s very tacky to expect people to click on links just so you can
“keep your site free”. Come up with or find a good product or service, and
sell it if you must. Advertising is not in of itself of value – only
products or services have value.
Pornographic ads (unless your site is a pornographic site) – You want to
chase away your visitors fast, then include pornographic ads. Yeah, you
might get a few dollars from them, but you will lose visitors and your site
will not be “family safe”, which can be important.
Gambling ads – I understand that these advertisements may be the only things
(besides pornography) that people will click on nowadays, but quite a few
people do not want to be exposed to these things. I believe that these kinds
of advertisements will cause you to loose a large amount of traffic.
Web sites that are just advertisements – I suppose there is a place for
brochures or full site advertisements, but I personally hit the back key as
soon as I run into one of these. I want content. If I wanted this many
advertisements I’d buy a magazine or look in the classified section of the
newspaper.
Any large graphic advertisements. Remember one of the very important things
in web design is load time. Your site must load fast. If you include large
graphic ads you are increase your load times.
Sites which are just lists of pay-surf, MLM or other money making schemes.
There is nothing wrong with include some pay-surf or MLM ads here and there
on your site. Including a section on these programs is also fine. But come
on, please put some real content there also. Otherwise people will hit the
back key fast and never come back.
Brochures – I’ve seen a large number of web sites in my days, and one of the
ones that I click out of the fastest is one that looks like a brochure. It
feels just like someone took the company brochure and converted it to web
format. What on earth makes companies think these are of value to anyone?
Popup Windows – If you do a survey of web surfers, you will find that these
are among the most hated “features” that exist. No one likes pop up windows,
and if your site has too many of them you will loose visitors fast. Oh, you
may get a few more clicks or signups for your newsletter, but the amount of
time your visitors remain on your site will be limited and of less quality.
900 Numbers – Sites which advertise 900 numbers (a) don’t work, and (b)
clutter up the web needlessly. My advice is to find something better to do.
This banner ad is real. I still can’t believe they created it.
Video Rating: 0 / 5
Related Banner Advertising Articles
Ways To Enjoy Cheap Banner Advertising
Article by Menno Spijkstra
In these days of global financial crisis, even internet marketers have to devise ways on how to lessen their expenses while maintaining the income that they are currently enjoying. Promoting any product over the internet can be very costly especially if you are doing Adwords and banner advertisements. Although the latter most often depend on how and where you place your ads.
Marketing on the internet is one activity that internet marketers cannot do away with. I know there are always no-cost techniques of promoting a product online but you can’t forever settle for these freebies. In some ways, you really have to invest some money so that you can get better exposure and eventually increase your popularity.
Despite the emergence of new and different advertising techniques, the traditional way of having banners are still existing and many internet marketers are still into it. It is because banners prove to be an effective way to direct more traffic to your site and getting your product closer to its target market.
The cost of banner advertising, if not controlled and monitored, can also hurt one internet marketer’s budget. Although most of us have this common notion that banner ads don’t really cost an arm and a leg as compared to the benefits one’s online business can get from it. Nowadays, you have to be resourceful enough to acquire cheap banner advertising and avoid high cost of advertisements.
In order to maximize your earning capacity, you need to be particular in scrutinizing banner advertising rates and see which ones will fit your budget right. Cheap banner advertising is not impossible especially these days of tight competition among website owners and other advertising companies on the net. I will impart to you some of the best ways that will help you end with cheap banner advertising like you have never thought before.
For one, you can start minimizing your expenses from the moment that your banners are still being prepared by the designer. If you plan to get a designer to do your banners, you can perhaps save on the professional fee if you have all the work done at one time.
Instead of going back and forth to your designer, you can lay down all your requirements all at once. The designs and all other elements should be definite right from the beginning so that you will have minimal revisions. Keep in mind that most designers charge by the hour. Thus, the sooner they finish the job, the lesser expenses you will incur and you will have better edge at getting a cheap banner advertising.
Also you have to identify the sizes of the banners that you need to be made and prioritize those that are common instead of having sizes that will not fit in most websites. Also, for cheap banner advertising costs, you can get volume ads from a website so that you can get discounts.
Surely, most websites out there are willing to undergo some negotiations. Try not to use flash animated banners because this can be expensive. Most internet users don’t have enough patience to wait for flash banners to download. They might just navigate away if this will take long. I’d rather you stick to basic and cheap banner advertising that will surely deliver almost always that best results.
Remember that with your resourcefulness, your online business can enjoy better income with low cost advertising.
What is Banner Advertising?
One of the ways in which you can promote your online business is through banner advertising. This is a completely different type of advertising in which advertisement is created from an image (JPEG, GIF, PNG), JavaScript program or multimedia objects. These multimedia objects employ technologies such as Java, Shockwave, Flash, etc. Animation and sound are employed too in order to enhance and maximize a firm’s presence on the web. Images are designed in a high aspect ratio shape, which are better recognized as banners. These images or pictorial presentations are placed on web pages comprising informative content like infomercials, opinion piece or a newspaper article. The primary job of a banner is to attract a good level of traffic for a site through the banner ad link. It can be said that this form of advertising and traditional advertising are pretty much similar. Nevertheless, this is true that banner ads have a better potential of impressing prospective customers than the traditional method of advertising. Since there are graphical elements in a banner, they can present multiple images in animated or static form.
In which particular way should your business work so that it can take advantage of banner advertising? The foremost thing to remember is that banner advertising will cost you less than any other form of advertising. Along with this, more often than not they deliver a more targeted audience than television, radio ads or print. Banner ads offer immediate satisfaction to users by permitting them to click on the ads so that they can know more about a company or a firm. Companies can make the best use of the banner designs that they create because it is the design which will be able to connect prospective customers with them. When it has been said that banner ads help in establishing a brand name in the market, it becomes important that a lot of care is given when designing the banner. Banner advertisements which are created using multimedia technology or flash will give you added advantage. You can insert a lot of information in the tiny space, and represent information about your company in a very impressive way. Although banner ads might not give any guarantee to fetch success to every business, but what if it proves to be successful for your company? People find these ads very interesting because there are various components which make the ad very lively. A nicely designed banner comprising an effective text will be able to impress people very easily.
Find More Banner Advertising Articles
InfoCision: telephone marketing experts.(Corporate Profiles: Advertising Supplement): An article from: Customer Interaction Solutions
InfoCision: telephone marketing experts.(Corporate Profiles: Advertising Supplement): An article from: Customer Interaction Solutions
Citation Details
Title: InfoCision: telephone marketing experts.(Corporate Profiles: Advertising Supplement)
Publication: Customer Interaction Solutions (Magazine/Journal)
Date: August 1, 2003
Publisher: Technology Marketing Corporation
Volume: 22 Issue: 2 Page: 91(1)
Distributed by Thomson Gale
VODAFONE UK DEBUTS WAP GATEWAY/BUSINESS SERVICES.(Company Business and Marketing): An article from: Telephone IP News
Citation Details
Title: VODAFONE UK DEBUTS WAP GATEWAY/BUSINESS SERVICES.(Company Business and Marketing)
Publication: Telephone IP News (Newsletter)
Date: March 1, 2001
Publisher: Worldwide Videotex
Volume: 12 Issue: 3 Page: NA
Distributed by Thomson Gale
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Posted in Telephone marketing | Advertising, article, Customer, experts.Corporate, from, InfoCision, Interaction, Marketing, Profiles, Solutions, Supplement, Telephone | Leave a comment